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The Ethical Reason Why Teachers Should Market Themselves

Why marketing and teachers share a love/hate relationship “I am not interested in marketing! I don’t like it.” This was a statement from a friend and colleague who has been a freelancer for several years. I know many teachers in Germany who have become a freelancer “by accident” – either to save overhead costs or […]

The customer’s first impression

Is your customer’s first impression important? Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and chased […]

The 6 Biggest Teacher Freelancing Mistakes

Do these 6 freelancing start-up and running mistakes cost you your livelihood? Of the 410,000 new companies founded in 2009 in Germany – it’s small businesses with 20 employees and fewer that weather the global crisis best. I don’t know the exact percentage, but I am sure many small and one-person “Ich AGs” business enterprises […]

What to avoid when starting out on your freelance career

What is necessary when you start out on your freelance career? Have you ever mislaid your reading glasses, or your car or front door keys? That book you were reading? How often have you looked for something you’ve mislaid only to find it there before your very eyes? This often happens with people who dream […]